Xie Weichun - Pioneer in building block innovation
Xie Weichun, CEO of Guangdong Yuxing Technology Industrial Co., Ltd, is a seasoned expert with 24 years of experience in the toy industry. With her visionary approach, she chose the building blocks business six years ago and led the team that created the world-famous Mouldking brand.
From tradition to innovation: making blocks "move"
Under Xie Weichun's leadership, Mouldking not only focused on traditional building blocks, but also integrated smart programming with technological elements, bringing static blocks to life. This innovation has increased the interest and play value of the products, making Mouldking a leader in the global building blocks market.
Global expansion: from China to the world
Xie Weichun understands the importance of a global strategy. Today, Mouldking products are sold in over 100 countries and regions, with a presence on over 40 cross-border e-commerce platforms. Notably, the Mouldking brand has risen in Amazon Germany's search rankings, outranking a well-known global sports brand by more than 500 positions, demonstrating its strong competitiveness in the European market.
New production capacity: driving the transformation of the industry
Xie Weichun collaborated with Gaodes, a well-known precision injection molding service provider, to develop automated intelligent production lines, greatly improving production efficiency and product quality. It invests more than 20 million yuan annually in R&D, with a portfolio of more than 700 products and releasing 16-20 new products every month, constantly setting trends in the industry.
Researcher and leader in cross-boarder e-commerce
From experimenting with internal e-commerce in 2019 to moving to cross-boarder e-commerce in 2020, Xie Weichun led Mouldking to significant growth during the pandemic, earning the title of "Top 10 New Global AliExpress Brands of 2021." She advises toy companies to focus on one platform when expanding globally, building a strong sales team before exploring new platforms.
Vision for the future: continuous innovation, industry development
Xie Weichun believes that the future of the building block industry lies in intelligence and interactivity. She will continue to lead Mouldking to create innovative products for global consumers, while inspiring new energy into Chenghai's toy industry and promoting industry transformation.
Xie Weichun's philosophy
- Innovation: Making blocks "move" and opening up endless possibilities.
- Global Vision: Expand into global markets and build an international brand.
- Quality First: We provide high quality products through automated intelligent production lines.
- Industry Development: Set standards for Chenghai's toy industry and promote its transformation.
Join us, create the future
Under the leadership of Xie Weichun, Mouldking is moving towards a broader future where innovation and quality come first. If you are interested in our brand and products, contact us to explore the endless possibilities of building blocks together!